The Big Idea
What do you and the people around you have in common with a killer whale? Both whales and people perform at their best when you accentuate the positive. It is important, therefore, to always redirect negativity to increase productivity both at work and at home.

Bestselling author and business guru Ken Blanchard teams up with coauthors from Seaworld to write a business parable that urges you to use techniques used by killer whale trainers. You can use these easy-to-apply techniques both at work and at home to become better managers, better parents and better spouses.