The Big Idea
How well you see yourself greatly determines how well you will succeed in life. Whether you like it or not, your confidence is a great part of your success. That’s why it is important that you change the way you think about yourself.
In his book Confidence: How to Succeed at Being Yourself, McGinnis applied his various hands-on experience in counseling into his attempt to help people change the way they see themselves, start believing in their own unique capacities, and ultimately achieve their goals in life.

Alan Loy McGinn is an author, Christian psychotherapist, and founder and director of the Valley Counseling Center in Glendale, California.

Today there are over 3 million copies of his books in print. His 1979 book The Friendship Factor has sold over 1,000,000 copies and his 1985 book Bringing Out the
Best in People sold over 600,000 copies. His books have been translated into over 14 languages.

His books are characterized by a clear writing style using simple, short sentences.

He is a family therapist, corporate consultant, and speaker to television, radio, and corporate audiences.