The Big Idea
Most people view success as being at the right place at the right time, or mainly because of luck, or something that has been passed on to them by their ancestors. But in reality, though these may help, success is ultimately the consequence of making the right choices.

The choices that people make can only lead them in either of two directions: closer to or further from the success they are trying to achieve. Success, in whatever form, is dependent on the good choices that one makes, and the avoidance of the bad choices.

There is not much difference between a highly successful individual and a not-so-successful person, except for the choices they decide to make or not make. With these choices, one takes control of his or her success.
Every single moment of a person's life requires him or her to make a choice, from the simplest to the most complicated. And for one to make good choices, it requires his or her utmost attention, until making good choices becomes a subconscious habit.

Fortunately, it is never too late to learn or start making good choices.

About the Author
David Cottrell is a premier authority on leadership and an internationally known speaker, author and business executive. His 25-plus years of professional experience are reflected in more than 20 highly acclaimed books, in his programs and presentations, and in the success of his company, CornerStone Leadership Institute.

David knows leadership firsthand. With a degree in Marketing from the University of Arkansas, he joined Xerox Corporation, where he became at age 24 one of the youngest sales managers in the company’s history.