The Big Idea
The Carrot Principle unveils the groundbreaking results of one of the most in-depth management studies ever undertaken. This study, involving 200,000 people over a ten-year monitoring period, shows that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. Dramatically greater business results were obtained when managers offered constructive praise and meaningful rewards in ways that motivated employees to excel.

Adrian Gostick is the author of several successful books on employee engagement and retention.
The Carrot Principle by Simon & Schuster has been a New York Times and Wall Street Journal bestseller, and The 24-Carrot Manger has been called a "must read for modern-day managers" by Larry King of CNN. In 2006, The Invisible Employee, from John Wiley & Sons also made the New York Times Best-seller list.