The Big Idea
The business literature over the years has been bombarded with a good number of paradigms?some rudimentary and others self-aggrandizing?that more often than not stringently tell management what to do in order to make progress. Though theories have by far aided leaders and corporate executives on their way to operational success, most books have not conscientiously explored and disentangled the complex process of execution.

It is at this point that Bob Prosen slots in his brilliant opus, Kiss Theory Good Bye, where he provides a clear-cut how-to and step-by-step instructions for obtaining unprecedented results in the organization. By utilizing proven tools and actions that, when appropriately employed, facilitate growth and profitability, the author propels companies to hit their targets and get ahead in the most practicable, trouble-free kind of way. This book is a ground-breaking book in that it allows the reader easy comprehension and application of the managerial mantra, Kiss Theory Good By. The book demonstrates that there is purpose in going back to the basics, and that which appeared all too trivial, will in fact work no matter at what stage the company finds itself in.

About the Author
Bob Prosen - Bob Prosen is president and CEO of his own executive education and training company, The Prosen Center for Business Advancement. He has helped countless companies achieve exceptional business results for more than 25-years. Mr. Prosen has also worked as senior vice president for Sabre, as vice president of professional services for Hitachi and as managing partner at AT&T Global Information Solutions/NCR. He is a graduate of Texas Tech University and Georgia State University and has completed post-graduate work at the Wharton School of the University of Pennsylvania, at the Massachusetts Institute of Technology and at Duke University.

The Website for this book is at www.kisstheorygoodbye.com.