The Big Idea
Have you ever wondered how great salespeople achieve great sales results? Chances are these salespeople all began their selling process by establishing emotional connections with their prospects.

In this business parable, author Richard Abraham teaches you principles of sales excellence and service leadership. You will learn how to make powerful connections with your customers that will help you become the successful salesperson you want to be.

About the Author
Richard Abraham - Richard Abraham is a speaker, writer and consultant widely sought after by many Fortune 500 companies. When not consulting or writing his syndicated column, Mr. Abraham conducts workshops and seminars and speaks on the topics of relationship selling and maximizing the sales encounter. Mr. Abraham supplements these speaking engagements with his publications, including the highly acclaimed book, Mr. Shmooze: The Art and Science of Selling Through Relationships. In it, Mr. Abraham presents a composite character of the most successful and gregarious salespeople in America. The essence of the book, like the essence of Mr. Abraham himself, is a quality
message presented in a fun and familiar style .

For more information, visit http://www.richardabrahamcompany.com.