The Big Idea
Thousands or even millions of presentations are given by business executives and entrepreneurs to attract investors, creditors and clients. If you are one of those people who need to get their ideas across to an audience, you must remember that every presentation you make is mission-critical.

This book shows you how to turn dry presentations into fascinating narratives that will captivate your target market. Learn how to focus your presentations to what matters most to the audience. Find out how to get your message across to get that much needed reaction and investment.

About the Author
Jerry Weissman - Jerry Weissman is the world’s number one corporate presentations coach. His private client list reads like a who’s who of the world’s best companies, including the top brass at Yahoo!, Intel, Intuit, Cisco Systems, Microsoft, and many others.

When Mr. Weissman founded Power Presentations, Ltd. in 1988, his initial focus was on Information Technology companies. One of his earliest efforts was the Cisco Systems IPO roadshow. Following its successful launch, Don Valentine, of Sequoia Capital, and
then chairman of Cisco’s Board of Directors, attributed “at least two to three dollars” of the offering price to Mr. Weissman’s coaching. That endorsement led to nearly 500 other IPO roadshow presentations that have raised hundreds of billions of dollars in the stock market . Mr. Weissman’s focus widened to include coaching pre-public, public and privately held companies. His techniques have helped another 500 firms develop and deliver their mission ? critical business presentations.

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